FoundHer: Susan Caplan Jewellery
Loving your job is one thing, but creating a business out of something you are truly passionate about is something we all dream of. This dream is a reality for Susan Caplan, who founded a luxury vintage jewellery brand that spans several decades and designers. Spending your days surrounded by classic Chanel? We could get used to that. We caught up with Susan to hear more about the woman behind the brand.
What do you do? What is your business?
I have a luxury vintage jewellery brand called Susan Caplan. We sell jewellery from the 1930’s to the early 00’s from brands that include Chanel, Givenchy & Dior.
What does your typical day look like?
It starts with exercise, either with a quick swim or by biking to the showroom and then discussing the day`s activities or agendas. Depending on my schedule I could be in meetings with my stockists or speaking to my suppliers (depending on the time zone they are in). My daughters live close so I will usually pop in for some fun with my little grandchildren on my way home.
What is your biggest success to date?
Having our collections in the Metropolitan Museum of Art, New York and The Victoria and Albert Museum, London.
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Which tools can't you live without?
Can friends and family be tools? If so, then them!
Where do you hope to see yourself in 5 years time?
The same as now, as I could never stop what I love doing. We are about to start pushing the U.S. so I'm hoping there will be more stockists soon over there.
What would you tell your younger self at the beginning of your career?
The same as what I tell myself now - Love what you do and you will excel!
Is there anything you’ve had to sacrifice for your career?
No: something I'm very grateful for.
What are the biggest surprises you’ve experienced in motherhood?
That my three girls are my best supporters and advocates.
Do you have any tips for new founders?
Be passionate and never stand still.
Finally, what quote do you live by?
Many! I love quotes as they are often so true – “Success is not final, failure is not fatal: it is the courage to continue that counts” - Winston Churchill